The SDR Model Isn't Broken. Your System Is.
Most B2B SaaS companies blame underperforming SDRs when the real problem is broken onboarding, outdated playbooks, and zero structure. We fix the system so your reps can actually succeed.
Our proven approach has trained 50+ SDRs and generated over $30M in closed won deals.
Sound Familiar?
You're hiring talented SDRs. Investing in the best tools. But somehow, quota attainment stays stuck at 60% or less.
The Hiring
Problem
You hire 10 SDRs hoping 5 will succeed, but you can't predict who'll make it. By month 6, half have quit or been fired. You've burned $500K+ in recruiting fees, salaries, and tools with nothing to show for it.
The Ramp
Problem
New reps take 5-6 months to hit quota—if they ever do. You hand them a Salesforce login and a 47-page playbook no one reads, then wonder why they're struggling. Meanwhile, your pipeline suffers and the head of sales asks why numbers are down.
The Performance Problem
Only 40% of your team hits quota consistently. Your top performers crush it, but you can't scale their success. Every rep does things differently because there's no real system. You're managing fires instead of building a machine.
The best SDRs don't have more talent. They have better systems.
Most companies throw reps into the deep end with:
Week 1 "orientation" that's mostly HR paperwork
A playbook that was written two years ago and never updated
Ad-hoc coaching from overwhelmed managers
No clear path from "new hire" to "quota-carrying rep"
Then they're shocked when only half the team survives.
You don't have a people problem. You have a systems problem.And systems are fixable.
Our Approach
We Build Systems That Make SDRs Successful
ReadyEnablement builds the infrastructure—the onboarding programs, the playbooks, the GTM systems—that turn underperforming teams into quota-crushing machines.We don't just train your reps. We rebuild how you hire, ramp, and manage them so success becomes predictable instead of random.
Our Services
Hiring and onboarding process
The Problem: New reps take 120+ days to ramp because your onboarding is "shadow some calls and figure it out."Our Solution: We build structured 30/60/90-day onboarding programs with clear milestones, role-specific training, and accountability checkpoints. Your reps know exactly what's expected and how to get there.The Result:
Reps book their first qualified meeting in week 2-3 (not month 3). They're carrying quota by day 60 instead of day 120. Your pipeline doesn't suffer during growth.
Playbooks and Sales Resources
The Problem: Your playbook is 47 pages of theory that sits in a Google Drive no one opens. Reps wing it because they don't have practical, just-in-time guidance.Our Solution: We create concise, example-driven playbooks organized by scenario: discovery frameworks, objection handling scripts, persona-specific messaging, and talk tracks your team will actually reference daily.The Result: Every rep handles discovery calls the same proven way. Objections get addressed consistently. Your top performers' techniques become repeatable across the team. Quota attainment jumps 20-30%.
Process and Systems
The Problem: You're adding 5 to 15 SDRs this quarter, but your managers are already underwater. There's no scalable process for training, coaching, or performance management.Our Solution: We design the infrastructure that supports rapid growth: account identification frameworks, lead qualification processes, workflows, coaching templates, and metrics dashboards that make managing 50 reps feel like managing 15.The Result: Your managers spend time coaching (not firefighting). You can confidently double your team without everything breaking. Leadership sees predictable pipeline generation.
100+ Sales Reps Trained
Over $50M in closed won business
8,000+ meetings booked
Pricing
Quick Win Audit
The Challenge You're Facing:
You know something's broken, but you're not sure what. Reps are struggling, ramp time is long, quota attainment is low. You need to understand what to fix before committing to a large investment.What We Do:
A 2-week deep dive into your current SDR infrastructure: onboarding process, playbooks, training materials, tech stack usage, and performance metrics. We identify exactly what's broken and give you a prioritized roadmap to fix it.What You Get:
Current state assessment across all key areas including hiring, onboarding, ramping, sales enablement resources, and processes
Gap analysis benchmarked against best-in-class programs
Prioritized recommendations with estimated impact
90-minute executive presentation of findings
Written report you can share with leadership
Timeline:
2 weeksBest For:
New VPs of Sales who inherited a mess and need to understand what to fix first
Companies considering larger investments in sales but want to validate their current processes and systems
Teams that need an objective third-party assessment for leadership buy-in
$5,000
Ramp Accelerator
The Challenge You're Facing:
You're hiring 5-20+ SDRs this year and can't afford 6 month ramp times. Your current onboarding is ad-hoc, your playbook is outdated, and your managers are overwhelmed. You need professional infrastructure, fast.What We Do:
A 6-8 week sprint to build your core onboarding program and essential playbooks. We deliver the foundations you need to start ramping reps in 60 days instead of 120+.What You Get:
30/60/90-Day Onboarding Program: Complete curriculum with daily/weekly agendas, training modules, checkpoints, and success metrics
Core Playbooks: Discovery frameworks, qualification criteria, objection handling scripts, email/call templates
Training Resources: Video modules, one-pagers, quick reference guides
Manager Enablement: Workshop to train your managers on using the new systems
Implementation Support: Weekly check-ins during rollout
Timeline:
6-8 weeksBest For:
Growing teams adding 5+ new reps this year
Companies with aggressive pipeline targets that can't wait
VPs of Sales who need quick wins in their first 90 days
$30,000 - 45,000
Why us?
We're Practitioners, Not Theorists
We've done this at scale. We've managed over 100+ SDRs and sales reps at top B2B SaaS and B2B businesses. These aren't frameworks from a business book, this is what actually works in the real world.We Deliver Infrastructure, Not Advice
You don't get a deck with recommendations. You get actual deliverables you can use immediately: onboarding programs with day-by-day agendas, playbooks with real examples, scripts your team will actually say, and workflows ready to deploy.We Move at Your Speed
Consultants love 6-month engagements. We deliver results in 6-8 weeks. Because your Board won't wait, your pipeline can't wait, and you need to see impact this quarter.We Ensure Adoption
The best systems fail if your team doesn't use them. We brings change management expertise from working with top brands. We don't just build the infrastructure, we make sure your team actually adopts it.
Let's Talk About Your SDR Team
Book a free 30-minute SDR Ramp Assessment. We'll review your current approach, identify the biggest gaps, and show you exactly how to fix them.No sales pitch. No obligation. Just honest feedback from someone who's scaled SDR teams and over 100+ sales reps.